Case Study - From MVP to 40k+ users in 1 year

Astra serves as an extensive repository of Slovenian instructional videos and educational resources. The founder Andrej solves diverse math problems, offering step-by-step solutions. It's not just about obtaining the answers; it's about gaining a comprehensive understanding of problem-solving techniques – a resource that's often challenging to find in the Slovenian language. With the wide accessibility of artificial intelligence tools, an opportunity to expand and enrich this learning experience arose, and so the idea for Astra AI was born.

Challenge


Astra AI approached us at the very start of their journey with a clear vision but without a technical founder. Their primary challenge was to develop an MVP, launch the platform, and later scale it to support a rapidly growing user base. 

As a startup, Astra AI needed a partner capable not only of developing the platform but also of driving its growth. This included ensuring the platform could handle increasing user demand and accommodate large volumes of web traffic, laying the foundation for long-term scalability and success.


The Solution and Key Features


Our collaboration with Astra AI focused on developing and launching a brand-new platform, Astra AI - a GPT-based tutor for mathematics that guides students step-by-step through solving mathematical problems. Integrated with tools like a calculator and graph-drawing capabilities, Astra AI transforms math tutoring into an interactive and accessible experience.


Our role spanned from creating a simple MVP to adding advanced features and scaling the platform to meet growing demand.

MVP Development


We started by developing a minimum viable product (MVP) to bring the Astra AI concept to life. This initial version enabled students to ask math-related questions and receive clear, step-by-step solutions from the AI. The MVP laid the foundation for future enhancements by focusing on usability and seamless integration with existing learning processes.

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Feature Expansion and User Experience


After launching the MVP, we introduced additional features to enhance usability and functionality:


  • Graph Plotting: The AI can now draw graphs to visually explain mathematical concepts.
  • Integrated Calculator: This allows users to perform complex calculations directly within the platform.
  • Interactive Feedback: Students receive personalized, step-by-step guidance tailored to their individual questions, making the learning experience more engaging and effective.
  • Additional Subjects and Offers: The platform now offers mathematics, chemistry and english tutoring as well as AI notes and packages to prepare for the final exam.
  • UX Revamp: We revamped the mobile user interface for a more pleasant user experience.
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Platform Scaling and Performance Optimization


As demand for Astra AI grew, we scaled the platform to handle an increasing user base. We optimized its infrastructure to support thousands of active users daily, ensuring smooth operation during peak traffic. This included robust backend architecture to manage both real-time AI interactions and supplementary features like graph plotting and calculations.

User Growth and Engagement


The success of Astra AI was reflected in its rapid adoption:


  • Over 40,000 registered users in its first year in Slovenia, covering approximately 50% of the high school student population and 30% of the target population, including upper primary school students.
  • A highly engaged daily user base, driven by Astra AI’s ability to provide 24/7, affordable math tutoring.
  • 91% success rate on complex high-school math problems.
  • Significant accuracy improvements compared to GPT-4 (66%) and GPT-3.5 (41%).
  • Advanced capabilities, including graph plotting and calculator integration, to address a wider range of mathematical challenges.

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Outcome


The collaboration between our team and Astra AI delivered significant benefits for both the company and its users:

For Astra AI

  • End-to-End Development: From concept to scaling, we guided Astra AI through every stage of development, bringing their vision to life.
  • Scalability: Astra AI’s platform was designed to accommodate rapid growth, handling increased traffic and preparing for future expansion.
  • Enhanced Value Offering: The addition of AI-powered tutoring and advanced features like graph plotting and a calculator significantly boosted Astra AI’s market position and appeal.

For End Users

  • Enhanced Learning Experience: Astra AI provided students with an interactive environment where they could not only solve problems but also receive clear, step-by-step guidance.
  • Greater Accuracy and Utility: The AI’s high success rate and advanced tools, such as graph drawing and calculator integration, enabled students to tackle complex problems with confidence.
  • 24/7 Personalized Support: Students gained access to an affordable, on-demand math tutor that adapts to their pace and learning style.

Through our partnership, Astra AI evolved from a concept into a powerful math tutoring platform that complements traditional learning methods. This transformation positioned Astra AI as a leader in the Slovenian edtech space, achieving rapid growth and setting the stage for continued innovation and international expansion.